About Us -

Play Fresh Inc. is a 501(c)3 non-profit that utilizes American football to address the effectiveness of environmental education for promoting responsible citizenship behavior in youth. This is achieved through the following objectives:

Awareness
Sensitivity
Attitudes
Skills
Participation

Traditional theory has been described as follows: “Increased knowledge leads to favorable attitudes… which in turn lead to action promoting better environmental quality” (link). As more scientific research has been conducted, theories have evolved to include multiple variables that coincide with environmentally responsible behavior.

A model developed by Harold Hungerford which is known as the Environmental Citizenship Model is what Play Fresh, Inc. has ascribed to as our model for impact. The three points of emphasis are as follows: 1) Entry-level 2) Ownership, 3) Empowerment Variable (link). These are demonstrated by our four initiatives of:

Zero-Waste Football Camp
B.A.R.C (Bulldogs Attack Recycling & Composting) program
Player/Coach Mentorship
Urban Agriculture