Play Fresh was founded out of concern that today’s youth lacked the tools necessary to combat environmental risk factors and their adverse effects on our communities. To bridge the gap, we use sports as a catalyst to promote environmental awareness. By incorporating environmentalism, public health, and humanitarianism into each of our programs, we strive to help children build the leadership skills necessary to become informed advocates for change at any age.


Play Fresh was established by former high school football teammates Derek Battle and Keon Williams in 2017. In addition to their love of sports,  Derek and Keon have always shared a passion for philanthropy. After graduating from the University of Delaware in 2015, Derek sought out ways to combine his interest in sustainability and sports. At the same time, Keon was looking for ways to use his business expertise to help the youth. Eventually, they decided to unite their respective fields and their love for football to positively impact the community.